Part of what makes the fashion industry so incredibly exciting is the way in which it continues to grow. However, the industry's high growth rates are only set to exacerbate the issue of mass overproduction within the industry. Fast fashion major players reported to be ‘sitting on a pile of no less than $4.3 billion worth of unsold inventory’ in 2018 alone, making it easy to see why fashion contributes to 10% of the world’s carbon emissions.
At SWEDISH FALL, we’re proud to have always been able to avoid overproduction altogether by using smarter trend prediction: We invite you, our community, to design collections with us. In the process, we eliminate overproduction by almost 100% by using our community data insights to place highly strategic inventory orders. We’ve eliminated the guessing game of fashion (of which hasn’t been challenged for decades) by predicting our community’s favorite products with surveys, quizzes and multiple other forms of feedback interaction, to constantly help shape the future of SWEDISH FALL. The best part? We give you a voice and in the process, creative license to design the kind of activewear that you want to wear every day, whether that be to workout or to hangout with friends. Check out one of our surveys here or stay tuned for new surveys.